The Welly brand activation that I designed in partnership with Kaboom! was focused on creating an engaging

experience for visitors while highlighting the importance of being prepared for outdoor adventures. One of the

main features of the activation was the construction of a playground that was built using Welly's company objects.

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The playground offered a fun and interactive way for visitors to engage with the brand and showcased the

versatility of Welly's products. By using company objects to construct the playground, visitors were able to see

firsthand how Welly's first aid kits could be used in various situations.

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In addition to the playground, the activation featured interactive exhibits that educated visitors on the importance

of outdoor safety and the benefits of Well's products. These exhibits featured hands-on activities and displays

that effectively communicated the brand's message and provided a memorable experience for visitors.

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Overall, the Welly brand activation was a campaign that promoted the brand's products while engaging visitors in

a fun and educational way. The playground and interactive exhibits showcased the versatility and usefulness of

Welly's first aid kits, and left visitors with a positive impression of the brand.