The Overwatch 2 launch event was an influencer-media event that I designed. My aim was to create an immersive

experience for visitors that transported them into the world of the game. I incorporated signature scenes and

environments from the game, such as interactive experiences with the voices of new characters and a room

where visitors could try the game. I also set up an area where people could watch others play, and I had a

designated eating and drinking area.

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The highlight of the event was the laser tag game, where visitors got to experience the game in real life, with

weapons and scenes from the game. The laser tag game was a unique and exciting way to bring the game to life

and to allow visitors to feel as if they were part of the action.