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Front view Neon sign.jpg

COPPERTONE

CONSUMER ACTIVATION

For this project, I aimed to connect Coppertone with consumers through their iconic branding back to life through a dynamic consumer activation across Florida. The brand wanted to reconnect with consumers by transforming a re-designed shipping container into an immersive experience, offering sunscreen products alongside engaging activities. My role as an experiential designer was to create a detailed rendering that captured the essence of Coppertone’s nostalgic aesthetic while incorporating their signature colors and a fresh, interactive design. The final concept blended retro charm with modern functionality, creating a vibrant, sun-soaked destination for consumers to engage with the brand.

© 2024 by July Munoz. All rights reserved.

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